Privacy Policy

Overview

is a customer communication and campaign management platform operated by ECS Cloud Infotech Pte Ltd. We are committed to protecting information processed through the platform.

This Privacy Policy explains what information may be processed when a business uses , how that information is used, and the responsibilities that remain with the customer who uploads recipient data to the platform.

Information we may process

Depending on how is used, the platform may process information including:

How information is used

Information may be processed for purposes including:

Contact lists

does not sell customer contact lists.

Customers using remain responsible for ensuring that personal information uploaded to the platform has been collected and processed appropriately, and that recipients may lawfully receive the communications being sent to them.

Email tracking

Where enabled, campaign activity may include information relating to:

• Email delivery
• Email opens
• Link clicks
• Bounces
• Complaints
• Unsubscribe requests

This information is used to provide campaign analytics and improve communication management. Tracking data is associated with the sending business account rather than sold or shared for unrelated advertising purposes.

Service providers and infrastructure

may use third-party cloud hosting, email-delivery and infrastructure providers to deliver parts of the service. These providers process information only as needed to operate the platform on our behalf.

Data retention

Information is retained for as long as an account remains active, or for as long as needed to provide the service, resolve disputes, maintain security records and meet applicable legal or record-keeping requirements.

Suppression records (such as unsubscribed, complained and hard-bounced addresses) may be retained after deletion of other data, because they are what prevents those recipients from being contacted again.

Data security

We use reasonable technical and organizational measures designed to protect information processed through . Account holders are responsible for keeping their own credentials confidential and for managing who inside their organization has access.

Customer responsibilities

Customers are responsible for ensuring their use of complies with applicable privacy, marketing and electronic communication requirements in the jurisdictions where their recipients are located.

This includes maintaining records of consent, honoring opt-out requests promptly, and responding to privacy requests received from their own recipients.

Recipient choices

Recipients of a campaign sent through can unsubscribe from marketing communications at any time using the unsubscribe option in the email.

Recipients who wish to access or correct their information should contact the business that sent the campaign, as that business controls the contact record. Where we receive such a request directly, we may forward it to the relevant account holder.

Changes to this policy

This Privacy Policy may be updated from time to time to reflect changes to the platform or to legal requirements. The revised version applies from the date it is published on this page.

Privacy enquiries

For privacy-related enquiries, contact: